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1st November . Thursday . |
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Afternoon
15:30 Meeting Point (Centro Cultural de Belém, Lisbon - How to get here)
16:00
Berardo Collection Museum. A guided tour (Centro Cultural de
Belém, Lisboa) |
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2nd November.
Friday . |
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Afternoon
14:45
– 15:00. Opening Session
Keynote Speaker: Carlos Coelho
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1st SESSION
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15:00 NASCIMENTO, Fernando; (Universidade Católica de Lisboa, Portugal);
10-SOS: Archetypal Branding – Identity foundations and applications |
15:15
GOMEZ, Luiz Salomão Ribas; SOUZA, Melissa Queiroz Bueno de (Universidade Federal de Santa Catarina – Brazil)
06-SOS: Branding and Graphic Design: The Building Process and Managing
Brands |
15:30
PETRELLI, Marco Aurelio; GOMEZ, Luiz Salomão Ribas; GONÇALVES, Marília
Matos; BRBER, Bernadete (Universidade Federal de Santa Catarina - Brazil)
03-SOS: The Implantation of a Tool to Determine the Concept of Brand |
15:45 BOUCHEZ, Hilde (Sint-Lucas Hogeschool voor Wetenschap en Kunst, Belgium)
07-SOS: Branding design products in the liminal space between high art
and popular consumption. A case study of the double layered
communication strategy of Vitra |
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16:00 – 16:15. Debate |
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16:15 – 16:30. Coffee
Break |
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2nd
SESSION |
16:30 CARMELO,
Luís (IADE - Design School, Portugal)
13-SOS: Design space, reflexions over a contemporary mythology |
16:45 COUTO,
Anabela Galhardo (IADE - Marketing & Advertising School and UNIDCOM/IADE, Portugal)
15-SOS: Venus and the warriors: representations of gender in
advertising speech |
17:00 CÔRTE-REAL,
Eduardo (IADE - Design School and UNIDCOM/IADE, Portugal)
09-SOS: Art, Visual Culture, Art Direction and Directions of Art |
17:15 COSTA,
Carlos (IADE - Design School, Portugal)
14-SOS: Body Meaning (o sentido do corpo): sexual image (a imagem
sexual) |
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17:30 – 17:45. Debate |
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17:45 – 18:15. Coffee
Break |
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18:00
– 19:45. PROFESSIONS: ROUND TABLE |
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3rd November .
Saturday . |
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Morning |
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3rd
SESSION |
09:00 DUARTE,
Carlos A. M. (IADE - Design School and UNIDCOM/IADE, Portugal)
11-SOS: The Seductive Design: Technology as a Tool for Persuasion.
Foresighting Methodology of Control in Design: Relativistic Approach |
09:15 SILVA,
Giorgio Gilwan (Vale do Itajaí University – Brazil); GOMEZ, Luiz Salomão Ribas Universidade Federal de Santa Catarina – Brazil)
05-SOS: Visual Communication Branding |
09:30 LOBO,
Theresa (IADE - Design School and UNIDCOM/IADE, Portugal)
02-SOS: Advertising Poster & Humorous Design |
09:45 ALVES,
Daniela Estaregue (IADE - Design School, Portugal); SILVA, Cristiano Alves da (Technical University of Lisbon, Portugal)
08-SOS: Electronic media – semiotic analyze of Laramara’s Foundation
site |
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10:00 – 10:15. Debate |
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10:15 – 10:30. Coffee
Break |
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4th
SESSION |
10:30 BARBOSA,
Helena (Universidade de Aveiro, Portugal);; CALVERA Anna (Universitat de Barcelona, Spain); BRANCO, Vasco (Universidade de Aveiro, Portugal)
01-SOS: The advertising agency, ETP and its presence within the
Portuguese context |
10:45 SCHLEMPER,
Paula Felipe; GONTIJO, Leila Amaral (Universidade Federal de Santa Catarina – Brazil)
04-SOS: Design Experience – An opportunity for Design to increase the
Brand Equity |
11:00 COUTO, Ana (Technical University of Lisbon and IADE - Marketing & Advertising School, Portugal)
17-SOS: Percepção visual, relação afectiva e Design: O contributo dos
estudos neurológicos para à relação que se estabelece entre o ser
humano e os artefactos |
11:15 MUNIZ,
Marco Ogê; CALLIGARIS NETO, João (Universidade do Estado de Santa Catarina – Brazil)
16-SOS: The bases of significant conformation of the industrial
products |
11:30 SOUSA, Álvaro; LOPES, Conceição (Universidade de Aveiro, Portugal)
18-SOS: A força impactuante da marca como factor de afirmação comunicativa internacional
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11:45 MATEUS;
Américo (IADE - Design School and UNIDCOM/IADE, Portugal)
12-SOS: Creating Brands – Creative Gaps: Intendend and perceived |
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12:00 – 12:15. Debate |
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12:15 – 12:30. Coffee
Break |
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12:30
– 14:00 PROFESSIONS: ROUND TABLE and Closing Session |
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Afternoon
15:00 –
ViniPortugal:
Wine degustation (Terreiro do Paço; Lisboa) |
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Meeting Venue |
CULTURAL CENTER OF IADE
Rua do Alecrim, n.º 70 Lisbon, Portugal - Metro Station: Baixa-Chiado
www.iade.pt ::
amateus@iade.pt ::
unidcom@iade.pt |
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