Senses & Sensibility in LisbonDesign, Marketing, Advertising, Photography and Visual Culture in the right place
6th UNIDCOM/IADE INTERNATIONAL CONFERENCE6th to 8th October 2011
and Drawing Research Network Conference5 October 2011
The conference was preceded by a one-day-conference of the Drawing Research Network (chair: Eduardo Côrte-Real) on the 5th October 2011.
Papers were selected according to panels, proposed by UNIDCOM´s members and counselors. Panels’ themes reflect the research interests of panel chairs and thus indicating main research interests at UNIDCOM / IADE, contributing towards a future definition of the research strategy at IADE’s University Institute.
The Panels were the following:
. The Ground Rules of Design
. The Ground Rules of Marketing & Advertising
. The Ground Rules of Visual Culture
THE Sense of DRAWING
. Making Sense through Sensibility (knowing through drawing)
. Drawing and Visual Culture (mostly illustration, animation and photography),
. Drawing and the Creative Industries (mostly design, advertising and marketing)
THE Sense of MARKETING
. Marketing strategies and market-orientation;
. Consumer experience and behaviour;
. Innovation in products, services and processes;
. New media and channels;
. Emergent issues shaping marketing practice.
. Colour Education: methodology, terminology.
. Psychology and Symbolism: colour perception, interaction and emotional interactions.
. Science and Technology: Colour science, Colour appearance and measurements.
. Computer graphics: Colour in computer vision, Colour in Graphic Design, Computer renderings
. Colour in Interiors
. Colour in the landscape and urban space
THE Sense & Sensibility of ERGONOMICS IN DESIGN
. Methods and tools
. Theoretical developments
. Practice-based research and case studies
Sensibility for DESIGN, INNOVATION & SOCIAL CHANGE
. Creativity, Co-Creation and Sustainability
. Design as a mean for Products, Services and Processes Innovation
. Transversal, Multidisciplinary and Cross-cultural Teams
. Entrepreneurship for Institutional and Social Change
. Local Empowerment, Branding and Uniqueness
Sensibility for PEOPLE INSPIRING DESIGN – SENSITIVE DESIGN MAKES SENSE (INCLUSIVE DESIGN)
. Interactive consumer products and new technologies
. Product and interior design
. Amenities for urban public spaces
THE sense of RESEARCH & TEACHING IN MARKETING & ADVERTISING
. Seeds of uncertainty
. New phenomena
. Coordination and processes integration
. Internationalization of research, in line with the European Research Area
. Bologna reform