Senses & Sensibility in Lisbon

6th UNIDCOM/IADE INTERNATIONAL CONFERENCE

and Drawing Research Network Conference

UNIDCOM / IADE’s 6th International Conference’s Senses & Sensibility in Lisbon: Advertising, Design, Fashion, Marketing, Photography and Visual Culture in the right place was held between 6–8th of October 2011, in Lisbon. As in earlier conferences, 6th Senses & Sensibility’s papers were accepted on basis of a double-blind peer review of both abstracts and full papers for final publishing. Conference language is English.

The conference was preceded by a one-day-conference of the Drawing Research Network (chair: Eduardo Côrte-Real) on the 5th October 2011.

Papers were selected according to panels, proposed by UNIDCOM´s members and counselors. Panels’ themes reflect the research interests of panel chairs and thus indicating main research interests at UNIDCOM / IADE, contributing towards a future definition of the research strategy at IADE’s University Institute.

The Panels were the following:

PRINCIPIA

. The Ground Rules of Design

. The Ground Rules of Marketing & Advertising

. The Ground Rules of Visual Culture

THE Sense of DRAWING

. Making Sense through Sensibility (knowing through drawing)

. Drawing and Visual Culture (mostly illustration, animation and photography),

. Drawing and the Creative Industries (mostly design, advertising and marketing)

THE Sense of MARKETING

. Marketing strategies and market-orientation;

. Consumer experience and behaviour;

. Innovation in products, services and processes;

. New media and channels;

. Branding;

. Emergent issues shaping marketing practice.

COLOUR Sensibility

. Colour Education: methodology, terminology.

. Psychology and Symbolism: colour perception, interaction and emotional interactions.

. Science and Technology: Colour science, Colour appearance and measurements.

. Computer graphics: Colour in computer vision, Colour in Graphic Design, Computer renderings

. Colour in Interiors

. Colour in the landscape and urban space

THE Sense & Sensibility of ERGONOMICS IN DESIGN

. Methods and tools

. Theoretical developments

. Practice-based research and case studies

Sensibility for DESIGN, INNOVATION & SOCIAL CHANGE

. Creativity, Co-Creation and Sustainability

. Design as a mean for Products, Services and Processes Innovation

. Transversal, Multidisciplinary and Cross-cultural Teams

. Entrepreneurship for Institutional and Social Change

. Local Empowerment, Branding and Uniqueness

Sensibility for PEOPLE INSPIRING DESIGN – SENSITIVE DESIGN MAKES SENSE (INCLUSIVE DESIGN)

. Interactive consumer products and new technologies

. Product and interior design

. Amenities for urban public spaces

THE sense of RESEARCH & TEACHING IN MARKETING & ADVERTISING

. Seeds of uncertainty

. New phenomena

. Coordination and processes integration

. Internationalization of research, in line with the European Research Area

. Bologna reform

Participation guidelines: