2011 IADE Conference

Senses & Sensibility in Lisbon

Design, Marketing, Advertising, Photography and Visual Culture in the right place

6th UNIDCOM/IADE INTERNATIONAL CONFERENCE

6th to 8th October 2011

and Drawing Research Network Conference

5 October 2011



6th UNIDCOM / IADE International Conference Provisional Programme

 


DAY 0

5th October 2011

Drawing Research Network Conference

LOCATION :: Tribunal da Boa Hora – Experimenta Lounging Space

 

08h00 :: Registration starts

09h00 :: Welcome :: Eduardo Corte-Real

09h30 :: Parallel Workshops starts

 

Workshop #1 :: "Knowledge to Practice; Can new knowledge from cognitive psychology inform drawing pedagogy?"

Coordination: Michelle Fava


Workshop #2 :: "Natural Selection"

Coordination: Rachel Cohen


Workshop #3 :: "Take a line on the wild side", a guided tour through the heart of Lisbon. Coordination: Ana Iglésias


Workshop #4 :: "The Fast Picture Show", drawing experiences with the eye-tracker.

Coordination: Vítor Simões


Workshop #5 :: "Live is Life", drawing nude-models from observation.

Coordination: Rita Maia Moura

Carali McCall and Jane Grisewoond, Artists, London, UK

The Sense of Drawing: An Approach to Drawing, Marking and Experiencing

 

 

13h00 :: Lunch

14h00 :: Visioning and discussing the film: "Pelas Sombras" by Catarina Mourão

16h30 :: Coffee Break

16h45 :: Plenary session DRN :: Deborah J. Harty, Simon Downs and Steve Garner

17h45 :: Break

18h00 :: Visual Documents about the Workshops and final discussion

16h30 :: Closing Cocktail

 


 

DAY 1

6th October 2011

UNIDCOM/IADE International Research Conference
Senses&Sensibility in the Right Place

LOCATION :: Experimenta Lounging Space, Antigo Tribunal da Boa Hora, Largo da Boa Hora, at Rua Nova do Almada, Chiado LISBOA

 

08h30 :: Registration Sarts

09h30 :: Plenary - ROOM A - Welcome

Carlos Sá | Carlos Duarte | Eduardo Côrte-Real

10h00 :: Plenary - ROOM A - Keynote Speaker

Clive Dilnot, Parsons New School for Design, New School University, NY, US

- On Becoming a Human Being (in part through design)

10h40 :: Coffee Break

11h00 :: Paralell Sessions

Principia - ROOM A

 

Galina Lola, St-Petersburg State University, Russia

- The <Narrative Cocoon> as a Model of Design Product


Beth Mosher, Rhode Island School of Design, US
- Exploring Ethical Issues of Mass- Production in Industrial Design through

Time-Based Medium


Helena Barbosa, Universidade de Aveiro, Portugal

- Around Design Principia: a study of 400 years of Portuguese Poster


Sara Velez, Universidade da Beira interior, Portugal

- Design and the Aestheticization of Scientific Knowledge

 

Sensitive Design 1 - ROOM B

 

Alison Burrows, Val Mitchell and Colette Nicolle, Loughborough Design School, UK
- All together now: Factors that Foster Older Adults' Feelings of Independence


Dina Riccò, Elena Caratti, Cibele Bustamante, Politecnico di Milano, INDACO
Department School of Design, Milan, Italy

- Synaesthetic Access to Visual Contents: Audio Description of Films for Visually
Impaired People

 

Social Change 1 - ROOM C

 

Brooke Chornyak, Virginia Commonwealth University/USA,

- Tools & Templates : The application of Umberto Eco 's Open Work in Design Practice

 

Salvatori Di Mauro, Queensland College of Art Griffith University Community

- Ownership

 

André Alves Campos, ESAD/IM

- Design and utopianism: a strategy of evolution against a future between brackets

 

Fernando Martins, IADE/EscolasArtes/UCP

- The Limit of the Deterritorialization of the Arts

 

13h00 :: Lunch

14h00 :: Paralell Sessions

Drawing 1 - ROOM A

 

Amanda Roberts & Howard Riley, Swansea Metropolitan University, UK

- Drawing, Gesture and Semiotics: An Exploration of the Semiotic Potential

of Gesture Drawing

 

Jac Saorsa, IADE, Portugal,

- An Ontological Exploration of Fine Art Drawing Practice and its Relevance

to Design Education


Ian McInnes, Heriot Watt University, UK

- Drawing as a precursor for innovation in knitted textile design and production in

the manufacturing industry

 

Emily Strange, Manchester Metropolitan University, UK

- The Diagram

 

 

Sensitive Design 2 - ROOM B


Theresa De Lobo, PhD UNIDCOM/IADE, Portugal

- Way finding Systems for Users with Visual Disabilities

 

Ana Correia de Barros, Carlos Duarte, José Bulas Cruz, UTAD - UNIDCOM/IADE, Portugal

- Complexity in Inclusive Design: Needs for Opportunities?

 

Denis A. Coelho, Ana S. Cunha e Silva, Carla S. M. Simão, Human Technology

Group, Dept. of Electromechanical Engineering, UBI, Portugal
- Design for Cultural Inclusion and Identification: A Transposition of Portuguese and

Lusophone Cultural Aspects to Furniture Design, Based on Product Personalities

 

Social Change 2 - ROOM C

 

Maria João Félix, Paula Tavares e Pedro Mota Teixeira, Esc. Sup. Tec./IPCA

- The Semantic and Cultural Aspects Related to Products

 

Carlos Barbosa, IADE/FA.UTL
- AVIEIRO BOAT: Its recovery as an anthropological reference and as a Sustainable

Development factor.

 

Ana Grácio, FA.UTL
- From Crafts to Design:Transpositions and Cooperations for the Contemporaneity

 

Cátia Rijo, IADE/FA.UTL

- The Site of Alcântara: Identity and Image

 

 

16h00 :: Coffee Break

16h15 :: Paralell Sessions

Drawing 2 - ROOM A

 

Carali McCall and Jane Grisewood, Artists, London, UK
- Drawn Together: An Approach to Drawing, Marking and Experiencing Time


Rachel Cohen, Artist, UK

- The Chinese whispers Generative Drawing Project

 

Julia Midgley, Liverpool School Art & Design, L.J.M.U, UK

- Reportage: from Atrocities of War to a Skateboarding Cockatoo

 

 

Social Change 3 - ROOM 3

 

Marco Neves, FA.UTL
- The printed object, but digital


Miguel Sanches, IPT/FA.UTL
- Colour translation


Rita Maia Moura, IADE/FA.UTL

- The Graphic Work of José Maria Lima de Freitas (1927/1998)

 

Theresa de Lobo, IADE

- Way finding Systems for Users with Visual Disabilities

 

18h15 :: End of day one

 

 

DAY 2

7th October 2011

UNIDCOM/IADE International Research Conference
Senses&Sensibility in the Right Place

LOCATION :: Experimenta Lounging Space, Antigo Tribunal da Boa Hora, Largo da Boa Hora, at Rua Nova do Almada, Chiado LISBOA

 

08h30 :: Registration continues

09h30 :: Plenary - ROOM A - Welcome day 2

10h00 :: Plenary - ROOM A - Keynote Speaker

Mário J. Miranda - School of Economics and Finance, Victoria University, Melbourne, AU

- The Artist and Scientist in Marketing – The Dyad that Creates Opportunities

to Experience

 

10h40 :: Coffee Break

11h00 :: Paralell Sessions

Drawing 3 - ROOM A

 

Tom McGuirk, University of Chester, UK
- Drawing as Thinking: What Situated Cognition Teaches Us about the Epistemic

Significance of Descriptive Drawing


Robin Schaeverbeke, sint-lucas school of architecture, Belgium

- Re-Thinking the Way we draw in a Digital reality

 

Izmer Ahmad & Caroline Bew, Universiti Sains, Malaysia & Kingston University, UK

- Gesture, mark making, drawing: the role of gesture in conditioning the

meaning of drawing

 

 

Marketing 1 - ROOM 2

 

11h - 11,30h

António Pimenta da Gama, IADE- Portugal

- Marketing Audits in the Turn of the Century: Perspectives and Insights

 

11,30h -12,00h

Alicia Izquierdo-Yusta, University of Burgos, Spain

María Pilar Martínez Ruiz, University of Castilla-la-Mancha, Spain

Ana Isabel Jiménez Zarco, Open University of Cataluny, Spain

Laura Merino Uzquiza, University of Burgos, Spain

- Assessing Changes in Consumer behaviour patterns in response to the crisis: The

Case of the Fast-Moving Consumer Goods (FMCG) Industry

 

12,00h-12,30h

Luis Manuel Cerdá Suarez, University Carlos III - Madrid and ETEA-Cordoba

University – Spain

- The Location of New Shopping Centres Using Geodemographics: A Strategic

Approach

 

 

Social Change 4 - ROOM C

 

Santa Kļaviņa, IADE/FAUTL

- Sustainable Makeover in Lisbon Downtown: Redesign Vacant Building into

Design Hotel

 

Eduardo Gonçalves, IADE/FA.UTL,

- Lighting Design - New paradigms of Urban Space and User

 

Lorenzo Secco, Università IUAV di Venezia

- Designing medical devices: Sensibility beyond Science

 

Demétrio Matos, EscSupTecn/IPCA

- Contribution of design in the development process for medical devices

 

13h00 :: Lunch

14h00 :: Paralell Sessions


Drawing 4 - ROOM A

Annelies De Smet, Sint-Lucas school of architecture, Belgium
- Le Lit du Hasard

 

Maria João Félix, IPCA, Department of Design, Portugal
- The Drawing tools for game design and animation

 

Christine Turner, Liverpool John Moores University, School of Art and Design, UK
- Realising Higher Creative Knowledge through Drawing Practice

 

 

Marketing 2 - ROOM B

 

João Pedro de Lucena, IADE- Portugal

- Measuring Television Content Value From an Advertising Perspective

 

Narissara Parkvithee & Mário J. Miranda , Victoria University-Australia

- The Interaction Effects of Country-of-Origin, Brand and Purchase Involvement

in Motivating Consumer Preference of Clothing labels

 

María Pilar Martínez Ruiz, University of Castilla-la-Mancha-Spain; Alicia Izquierdo-Yusta,

University of Burgos-Spain, Agustín Álvarez-Herranz , University of Castilla-la-Mancha-Spain; Pablo  Ruiz-Palomino,  University of Castilla-la-Mancha-Spain  

- Factors Underlying Grocery Store Attributes: Assessing differences between

store brand-prone consumers and manufacturer brand-prone consumers

 

 

Social Change 5 - ROOM B

 

Américo Mateus, Carlos Alves Rosa, IDIMCOM/IADE

- Creative Intelligence methodology Ideas (R)evolution : A proposal for two new

stages of the design thinking process

 

Miguel Câmara, IADE

-  In The Heart Of Change: Social Responsibility And Co-Creation

 

João Flecha,  IADE/FAUTL

- Dynamical Crosscultural Design Approach : designing new project interactions

16h00 :: Coffee Break

16h15 :: Paralell Sessions

 

Drawing 5 - ROOM A

 

Mario Minichiello, Birmingham City University, UK,
- Drawing as Visual Communication’


Toni Hildebrandt, University of Basel, Switzerland

- Le plaisir du geste

 

Graça Magalhães, Universidade de Aveiro, Portugal

-Drawing as a metaphor for design: drawing as image, project as representation

 

 

Ergonomics 1- ROOM B

 

Álvaro M. Sampaio, António J. Pontes & Ricardo Simões -Institute of Polymers and

Composites IPC/I3N, University of Minho; Polytechnic Institute of Cávado and Ave,

Campus do IPCA
-Ergonomic Evaluation in Product Design for Surgical Instruments Traceability


Luís Teixeira, Emília Duarte, Elisângela Vilar, Francisco Rebelo - Ergonomics Laboratory. FMH/Technical University of Lisbon, Portugal; UNIDCOM/IADE, Lisbon, Portugal

- The Use of Virtual Reality for Design Studies

 

 Lara Reis, Emília Duarte & Francisco Rebelo, UNIDCOM/IADE, Lisbon, Portugal; Ergonomics  Laboratory. FMH/Technical University of Lisbon, Portugal

- Designing inclusive technology-based warnings using a Virtual Reality-based

methodology

 

Paulo Noriega, Elisângela Vilar, Emília Duarte & Francisco Rebelo, Ergonomics Laboratory. FMH/Technical University of Lisbon, Portugal; UNIDCOM/IADE, Lisbon, Portugal
-Affordances in the design of road environments: for better road safety

 

 

Teaching Marketing - ROOM C


Luis Manuel Cerdá Suárez & Casimiro Francisco Ramos, ETEA-University of Cordoba, Spain & IADE-Lisbon, Portugal

- Leardership in the Classroom: An Empirical Analysis in Two Countries

 

Isabel Farinha, IADE-Lisbon, Portugal

- In-school marketing: between social responsibility and commercialism

 

José Ferro Camacho, IADE-Lisbon, Portugal

- Current and Promising Research Themes in Marketing: Empirical Approach

 

18h15 :: End of day two

20h00 :: CONFERENCE DINNER PALACIO QUINTELA (to be confirmed)

 

 

DAY 3

8th October 2011

UNIDCOM/IADE International Research Conference
Senses&Sensibility in the Right Place

LOCATION :: Experimenta Lounging Space, Antigo Tribunal da Boa Hora, Largo da Boa Hora, at Rua Nova do Almada, Chiado LISBOA

 

08h30 :: Registration continues

09h30 :: Plenary - ROOM B - Welcome day 3

10h00 :: Paralell Sessions

 

Ergonomics 2 - ROOM B


Leman Figen Gül, Department of Architecture. TOBB University of Economy and Technology. Sögütözü, Ankara, Turkey
- Studying Affordances of Digital Design Modes

 

Elisângela Vilar, Francisco Rebelo, Paulo Noriega, Luís Teixeira, Emília Duarte & Júlia

Teles, Ergonomics Laboratory. FMH/Technical University of Lisbon, Portugal; UNIDCOM/IADE, Lisbon, Portugal
- The role of path selection in the design of videogame worlds: a pilot study using

Virtual Reality

 

Leong Yap - Faculty of Design & Creative Technologies, AUT University. Auckland,

New Zealand.

- Ergodesign: Harmonising art and science methods & tools in evidence-based

human-centered system research, design and development

 

Social Change 6 - ROOM C

 

Magali Olhats , UFSC/Parsons Paris
- Branding Favela Fashion

 

Helder Cardoso, UFSC/LOGO
- BRAND LAND: Branding as a factor in recovery and differentiation of territories

 

Patricia Cecatto, UFSC
- Brandign in Times of Cross-Media: A Glimpse of Graphic Design

 

Fernando Oliveira, IADE/FA.UTL

- Diagrams&Brands: Contributions And Reflections On The Use Of Diagrams In

The Analysis And Construction Of The Visual Language Of Brands

 

10h40 :: Coffee Break

11h00 :: Closing :: ROOM A :: Keynote Speakers

Gillo Dorfles & Aldo Colonetti

 

13h00 :: End of day three