Research Unit in Design and Communication
UNIDCOM/IADE - Research Unit in Design and Communication - R&D Groups

R&D Groups

1. Mapping Design - History, Products, Culture and Identity




Portuguese Design Studies
Design History
Design Culture and Identity
Artistic Studies



Researchers in the Group


Coordinator: Assoc. Prof. Maria Helena Duarte Souto Nunes

Prof. Clive Sidney Dilnot
Assoc. Prof. Eduardo Alberto Vieira de Meireles Corte-Real
Assoc. Prof. Anabela Galhardo Bolota Valerio do Couto
Assoc. Prof. António Manuel Nunes Pereira
Assoc. Prof. João Manuel da Silva Alves Miranda
Assoc. Prof. Sílvia Rosado Correia Patrício
Assist. Prof. António Nuno Saldanha e Quadros Pereira Coelho
Assist. Prof. Armando Jorge Gomes Vilas-Boas
Assist. Prof. José Manuel Pereira Ferro Camacho
Assist. Prof. Maria de Lourdes Rodrigues de Victória Riobom
Doctor Grace Lees-Maffei
Doctor João Palla e Carmo Reinas Martins



Current PhD students


Rita Sofia Ribeiro Santos Marques Maia e Moura
Cátia Sofia Tiago Duarte Rijo
Sandra Sofia Pereira Antunes
Flávio de Almeida Hobo
Márcia Solange Jordão Gomes



Other researchers of the Research Group


Marília Matos Gonçalves
Sandra Cristina Piedade Vieira Jürgens
Manuel Joaquim Dias Rodrigues da Gandra
Anjoom Satar
Sandra Patrícia Antunes Ferreira da Costa Saldanha e Quadros
José Filipe Moreira da Costa
Anibal Fernando Simões Nogueira de Lemos



Description of the Research Group


The group existed in the period of 2008 - 2012 but not articulated. We must stress that organized groups are a new feature of the present process. The elements of this group were active from 2008 to 2012 within a RESEARCH LINE, the former functional unit formally allowed in FCT's funded research centers. The research line was "Theory and History of Material Culture".


Coincidently, the organization in groups was born in IADE-U, host institution, to give form to the PhD program on Design that started in October 2012. For the PhD program on Design there is a group that was designated as "Design and Culture", with a less broad range of topics than "Theory and History of Material Culture" and focusing on Design Studies that correspond roughly to the present group within UNIDCOM. The group hosts researchers from Art History, Design History, Design Studies, Drawing Studies, Science and Technology History, Philosophy of Art, Gender Studies, Literature Theory and Creative Industries Business. We must underline the participation of Dr Grace Lees-Maffei and Prof. Clive Dilnot.



2. ID:Co.Lab - Collaborative Research for Design and Sustainable Innovation



Sustainable Innovations
Cultural and Creative Industries
Social Change



Researchers in the Group


Coordinator: Assist. Prof. Ana Margarida Ribeiro Dias Fernandes Gomes Ferreira
Assoc. Prof. with Aggregation Maria Theresa Figueiredo Beco de Lobo
Assoc. Prof. Arcindo dos Santos Ferreira Cascão (Prof. Coord.)
Assist. Prof. Maria Cristina de Sousa Araújo Pinheiro
Assist. Prof. António João Aires Pimenta da Gama
Assist. Prof. David Manuel Maio Bota
Doctor Isabel Maria Bernardo Pereira Farinha



Current PhD students


Mr. Eduardo José dos Foros Santos Gonçalves, MA
Mr. João Miguel Ferrão de Aboim Borges, MA
Ms. Santa Klavina Marques, MA
Ms. Maria Paula da Silva Marques, MA
Ms. Daisi Renata Morgado Pereira de Deus Araújo, MA
Mr. Demétrio Matos, MEng
Ms. Sara Patrícia Martins Gancho, MA

Mr. João Manuel Chaves de Barros Santa Rita, MA
Ms. Catarina Lisboa Oliveira Pereira, BA
Mr. Carlos Alberto Caridade Barbosa, BA
Mr. Vasco Alexandre Milne dos Santos, BA



Other Researchers in the Group


Assoc. Prof. with Aggregation Tessaleno Campos Devezas
Assoc. Prof. Henri Christiaans (TU Delft)
Assist. Prof. Paulo Carlos da Rocha Costa (Pol. Castelo Branco, Prof. Adj.)
Doctor António Manuel Dias Costa Valente (U. Aveiro)
Mr. Fernando Emanuel de Pina Mendes, MA
Mr. Manuel Filipe de Oliveira Garcia, MA
Mr. Rui Miguel Reis Gaio, MA
Mr. Pedro Manuel Jorge da Costa, MA
Mr. Tito Damião, MSc
Mr. João Filipe do Nascimento Prado Duportail Flecha, BA
Ms. Maria João Gomes Narciso Cardoso, B (U. Aveiro)



Description of the Research Group


The group existed in the period of 2008 - 2012 but was not yet fully articulated. Group elements developed their
research mainly within SCIENCES of DESIGN research line and were mostly involved in I&D and knowledge transfer projects of IADE's Design for Sustainability Nucleus (NDS) and IADE's School Agency. The various members share the same conception of the innovation, design and its social responsibility and for this reason and despite their different but complementary areas of design practice and theory, the evolution of the group emerged naturally.


The group constitutes an applied research team using creative methods and exploring collaborative and user-centered design processes to create sustainable innovations to the new social challenges, mainly in the social arena and in the cultural and creative industries. It's also important to stress that as the interaction processes between academia, industry, and civil society increased and become more demanding and complex, three key ideas emerged:


1) a broader competency framework of the team was important, mainly in the field of social sciences, such as marketing, management and social or organizations psychology;


2) multidisciplinary and collaborative work was essential to ensure an effective, holistic, and innovative response to society;


3) there was an imperative for change towards a more sustainable world leading to a creative change of our habits of life and professional methods, practices and outputs to achieve higher levels of well-being. For this reason, at present, the main assumptions that underlie the Collaborative Research for Design and Sustainable Innovation research group activities are:


a) Design is a creative, participatory and innovative discipline responsible for creating our artificial reality with a profound impact on the quality of life of our society;


b) Innovation is a systemic activity and collaborative innovation is the most effective way to generate sustainable solutions to local and global problems;


c) Users , local communities and entrepreneurs - stakeholders - have critical experience , insights and
knowledge for driving innovation and addressing real-world needs; d) Only systemic collaboration - involving several
agents at various social scales - has the potential to create products, environments and services as innovative artifacts - material and symbolic - that enrich human life;


e) Creativity and individual human potential to generate artifacts, applied to collective dynamics , endow us the social and economic value which renews and innovates human life;


f) Creative industries, operating in the convergence between art , technology and business , are important to cultural change dynamic, social values transformation, knowledge society's emergence and transition of materialist to postmaterialist values.

Finally, it is worth noting the collaboration of other PhD students, some from Carnegie Mellon University, Pittsburgh, USA and of external consultants as Dr. Henry Christiaans (TU. Delft), Dr. António Costa Valente (DeCa/UA) and specialists from different domains of expertise and companies/institutions.



3. IDEAS(R)EVOLUTION - Holistic Multidimensional System for Innovation Focused Businesses and Territories  



Holistic Innovation
Design thinking
Quali-Quanti Methods



Researchers in the Group


Coordinator: Doctor Carlos Guilherme Vieira Alves da Rosa
Assoc. Prof. Sabine Junginger
Assoc. Prof. António José Ferrão Filipe (Prof. Coord.)
Inv. Assist. Prof. Ana Paula Gonçalves Chouriço Henriques de Carvalho Queiroga Santos
Vis. Assist. Prof. Luiz Salomão Ribas Gomez
Assist. Prof. Maria Madalena Rocha Pereira
Assist. Prof. Conv. Nuno João Marques Farinha
Assist. Prof. Joaquim da Cruz Reis (Prof. Adj.)
Assist. Prof. Fernando Eugénio Acabado Romana (Prof. Adj.)

Assist. Prof. Anna Luana Tallarita



Current PhD Students

Mr. Américo da Conceição Mateus, MSc
Ms. Susana Manuela Gomes Leonor, MA
Ms. Sofia Couto Martins, Mphil



Other Researchers in the Group

Assoc. Prof. Rui Alberto Lopes Miguel
Doctor António José de Macedo Coutinho da Cruz Rodrigues
Doctor Pedro Nuno Mendonça dos Santos
Mr. Fernando José de Aires Angelino, MSc
Mr. Tiago João Freitas Correia, MA


Description of the Research Group


Centred in the co-creation of value (a new management and performance paradigm in the global market and competition, grounded in a robust set of scientific literature) the IDEAS(R)EVOLUTION methodology, in its extension from A to Z, is an integrated open innovation system in co-creation boosted by a collaborative platform (social software) of recruitment, learning, observation and sharing (ideas app mobile) and interaction in dialogue (IdeasCloud), conceived according to five intervention domains:


CO-RESEARCH - From people to people processes of selection, recruitment, participation and involvement using a set of research tools, data analysis and innovation trends (inovtrend analysis).


CO-BRANDING - Co-creative processes in dialogue and interaction with the consumer for (re)construction and
developement of brands (organizational , social and territorial).


CO-INNOVATION - Co-creative processes for developement and innovation (R&D+i) user centred for
products/services, brands, governasse models and innovation ecosystems in interaction with all stakeholders for the creation of a continuous flux of territorial and enterprise differentiation and added value.


CO-DESIGN - Parametric and generative design projects within the new economic paradigma of consumer/creator/producer for the construction of integrated networks of digital production of innovative products (Digital factory).


CO-EDUCATION - Creation of learning environments and processes for knowledge transfer in "open innovation", sharing (dialogue) and co-creation with consumers.


This approach is scientically funded in the robust methodologies of design thinking (Kelley 2006, Brown 2008, Martin 2009), co-creation (Prahalad 2004, 2008; Ramaswamy e Gorrialart, 2010), Marketing 3.0 (Kotler, 2010) branding (Aaker 2010, Neumieyr 2010) and service-science dominant logic (Lusch e Vargo, 2004, Ostrom et al. 2010 e Lusch 2011), Management 3.0 (Hamel, 2012) and in the research empirical, conceptual and experimental developed and published works of Gomez and Mateus (2009), Mateus and Rosa (2010, 2011)and Mateus et al. (2012).


Historically the methodological process of the IDEAS(R)EVOLUTION project has undergone several developement stages:


(1) Initially departing from the Design Thinking, Innovation and Branding areas of knowledge with the objective of promoting a creative way of thinking and acting within the organizations geared towards a deeper involvement with its cliente base and with the knowledge transference process into the company (knowledge base).


(2) After this initial stage of systematization and generation of creative culture and its dissemination, the research project evoluted to an intervention focused on design thinking for social, territorial and entrepreneurial innovation; that is incorporating design thinking into organizations and communities combining economy, sustainability, participation, co-creation and innovation.


(3) From this landmark onwards the course of action focused in the economic development, social change and quality of life for the "territories" (lato sensu). According with this vision it can be argued that each "Territory" (i.e. organization, region, place, brand, etc.) depend for its sustainable development on a continuous flux of innovation and creative intelligence.


Presently consumers detain a higher decision power conferred by WOM (word-of-mouth + word of keyboard) and Prosuming (collaborative non-remunerated work, according to Tofler, 2006), and demonstrate tribal-like behaviours socially organized by enlarged "neighbourhood circles" (Godin, 2011), dependent on perceptions, attribution of value and social influence (Ajzen e Fishbein, 2005). Thus, organizations (brands) in order not to loose its "attract power" (i.e.to confer identification, prestige and trust) in view of "consumer tribes" (i.e .clients) establish with these a continuous dialogue (24/7) and became Always On connected with the Tribe (Rosa, 2011).




4. UX.Project[On] - User Experience Design Research




User Experience
Interaction Design
User-Centered Design



Researchers in the Group


Coordinator: Assist. Prof. Maria Emília Capucho Duarte
Prof. Fernando Antonio de Oliveira Carvalho Rodrigues
Prof. Carlos Alberto Miranda Duarte
Assoc. Prof. Rodrigo Aguiar Sobral de Alexandre Cunha
Assist. Prof. Hande Ayanoglu
Assist. Prof. Joaquim António Aurélio Casaca
Assist. Prof. Rita Maria Carapinha Maurício Fava
Assist. Prof. Rosa Maria Ferreira Fernandes



Current PhD students


Ms. Ana Glória Barão dos Santos Neves Rato, MA
Mr. Bruno Daniel Nascimento Nobre, MA
Ms. Cláudia Alexandra da Cunha Pernencar, MA
Ms. Lara Maia Reis, MA
Mr. Fernando António Monteiro Martins, MA
Mr. Pedro Nuno Simões Pereira, MA
Ms. Catarina Lisboa Oliveira Pereira, BA

Other Researchers of the Research Group

Assoc. Prof. with Aggregation Francisco dos Santos Rebelo (FMH-UL)
Assist. Prof. Júlia Maria Vitorino Teles (FMH-UL)
Assist. Prof. Paulo Ignacio Noriega Pinto Machado (FMH-UL)
Doctor Elisângela Brito Pessoa Vilar (Postdoc FMH-UL)
Doctor Sibila Fernandes Magalhães Marques Moreira (Inv. Assist. ISCTE)


Description of the Research Group


During 2008-2012, UX.Project[On], although it worked in a less articulated manner, was founded and began to work towards its common goal and research interests, as described below. This fact is reflected on the diversity of research subjects which were produced during this period of time, for example: Warnings and Risk Communication, as well as Virtual Reality, from an Human Factors and Ergonomics perspective; Methodologies related to Pictogram Design; Rhythmic-Analysis; Entropy Measures; Pedagogy; Inclusive Design and Accessibility; Product Design; among others.


Only in the beginning of 2012 did the group assume its actual format. This new transformation is related to the re-opening of LIVE and the formation of IADE-UX.Lab, which provided the group with fundamental and essential conditions to undergo its activities. Consequently, such a fact attracted more researchers which wanted to be part of the group.






IADE-Instituto de Artes Visuais, Design e Marketing | UNIDCOM/IADE | 2014