Research Unit in Design and Communication
UNIDCOM/IADE - Research Unit in Design and Communication - Structure


UNIDCOM/IADE has the following organs of collegial character and autonomous of IADE-U, which are governed by the the Code of Administrative Procedure:

Directive Council;

Executive Coordination Council;

Scientific Council;
Advisory Commission (External);
Research Groups.


1. Directive Council

Constitution, Functions and Competences of the Directive Council:

The Directive Council of UNIDCOM/IADE is constituted by: President and Scientific Coordinator, nominated by the General Council upon a proposal from the Management Board of IADE-U; Executive Director, nominated by the President and Scientific Coordinator, heard by the Vice-Rector for the Research, by the coordinators of the Resarch Groups and by a TALENT ID representative.

The Directive Council implements, supervises, manages and abides by the research principles and decisions defined by the President and Scientific Coordinator, according to the General Council and IADE-U's Management Board, and implements with legally binding character the decisions of the Scientic Council of the Unit.



President: Prof. Fernando Carvalho Rodrigues

Executive Diretor: Assist. Prof. Rosa Maria Ferreira Fernandes

Managing Body Representative: Prof. Carlos Alberto Miranda Duarte


Board Members:

Assoc. Prof. Maria Helena Duarte Souto Nunes
Assist. Prof. Maria Emília Capucho Duarte
Assist. Prof. Ana Margarida Ribeiro Dias Fernandes Gomes Ferreira
Doctor Carlos Guilherme Vieira Alves da Rosa



2. Executive Coordination Council

Constitution: the Executive Coordination Council is constituted by the Executive Director of UNIDCOM/IADE-U, assessors, Research Groups coordinators, and by the heads of the Laboratories of IADE.




President: Assist. Prof. Rosa Maria Ferreira Fernandes



Ms. Ana Glória Barão dos Santos Neves Rato, M.A.
Mr. Fernando António Monteiro Martins, M.A.


Board Members:

Research Groups Coordinators:

Assoc. Prof. Maria Helena Duarte Souto Nunes
Assist. Prof. Ana Margarida Ribeiro Dias Fernandes Gomes Ferreira
Assist. Prof. Maria Emília Capucho Duarte
Doctor Carlos Guilherme Vieira Alves da Rosa


Heads of Laboratories:

Mr. Pedro Bruno de Assunção Rodrigues, BA (IADE Media Lab, former Sistemas Digitais de Imagem)
Mr. Vasco Alexandre Milne dos Santos, BA (IADE 3D Lab, former Modelos e Protótipos)
Mr. Paulo José Nunes Teixeira da Silva, BA (School Agency Studio.Lab)


Heads of the Support Centres:

Assoc. Prof. Rodrigo Aguiar Sobral de Alexandre Cunha (IADE Editions, former Centro Editorial do IADE)
Assist. Prof. Cristina Maria de Gouveia Caldeira (Intelectual Property Protection Office)
Ms. Susana Santos, MLIS (António Quadros Library)


3. Scientific Council

All Ph.D. researchers are part of the Scientific Council, which promotes and implements all research projects, approves activities' plans and budget, coordinates collaborators activities, promotes scholarships, exchange mobility, protocols and partnerships, provides equipment and bibliography, supervises all editorial activity and appoints the Advising Commission.



President: Prof. Fernando Carvalho Rodrigues


Board Members:

Prof. Cat. Carlos Alberto Miranda Duarte
Prof. Carlos Alberto Miranda Duarte
Prof. Clive Sidney Dilnot
Assoc. Prof. com Agregação Maria Theresa Figueiredo Beco de Lobo
Assoc. Prof. Anabela Galhardo Bolota Valério do Couto
Assoc. Prof. António Manuel Nunes Pereira
Assoc. Prof. Eduardo Alberto Vieira de Meireles Côrte-Real
Assoc. Prof. João Manuel da Silva Alves Miranda
Assoc. Prof. Maria Helena Duarte Souto Nunes
Assoc. Prof. Rodrigo Aguiar Sobral de Alexandre Cunha
Assoc. Prof. Sabine Junginger
Assoc. Prof. Sílvia Rosado Correia Patrício
Assoc. Prof. António José Ferrão Filipe (Prof. Coord.)
Assoc. Prof. Arcindo dos Santos Ferreira Cascão (Prof. Coord.)
Assist. Prof. Ana Margarida Ribeiro Dias Fernandes Gomes Ferreira
Assist. Prof. António João Aires Pimenta da Gama
Assist. Prof. António Nuno Saldanha e Quadros Pereira Coelho
Assist. Prof. Armando Jorge Gomes Vilas-Boas
Assist. Prof. David Manuel Maio Bota
Assist. Prof. Hande Ayanoglu
Assist. Prof. Joaquim António Aurélio Casaca
Assist. Prof. José Manuel Pereira Ferro Camacho
Assist. Prof. Maria Cristina de Sousa Araújo Pinheiro
Assist. Prof. Maria de Lourdes Rodrigues de Victória Riobom
Assist. Prof. Maria Emília Capucho Duarte
Assist. Prof. Maria Madalena Rocha Pereira
Assist. Prof. Rita Maria Carapinha Maurício Fava
Assist. Prof. Rosa Maria Ferreira Fernandes
Inv. Assist. Prof. Nuno João Marques Farinha
Inv. Assist. Prof. Ana Paula Gonçalves Chouriço Henriques de Carvalho Queiroga Santos
Vis. Assist. Prof. Luiz Salomão Ribas Gomez
Assist. Prof. Fernando Eugénio Acabado Romana (Prof. Adj.)
Assist. Prof. Joaquim da Cruz Reis (Prof. Adj.)
Doctor António Alexandre de Oliveira Duarte
Doctor António José de Macedo Coutinho da Cruz Rodrigues
Doctor Carlos Guilherme Vieira Alves da Rosa
Doctor Grace Lees-Maffei
Doctor João Palla e Carmo Reinas Martins
Doctor Isabel Maria Bernardo Pereira Farinha


Advisory Committee (External)

4.1. UNIDCOM/IADE is equiped with an External Advisory Committee, which includes researchers of internationally recognised merit:

Henri Christiaans, Ph.D. Institution: Delft University of Technology, Emeritus, Netherlands. R&D Unit: Faculty of Industrial Design Engineering.

Jamie Brasset, Ph.D. Institution: Central St. Martins UK - Course Director, MA Innovation Management, London, England. R&D Unit: Central St. Martins UK.

Lucy Niemeyer: Ph.D. Institution: Universidade do Estado do Rio de Janeiro - UERJ, Brazil. Coordinator of the Multidisciplinar Laboratory of Design Critial Thinking (Labcult) of UERJ.

4.2. Advisory Committee for the Doctoral Program on Design


UNIDCOM/IADE is equiped with a Doctoral Program on Design External Advisory Committee comprised of:

Christopher B. Mayhorn, Ph.D. Institution: North Carolina State University, USA. Professor, Program Coordinator of HF/E Program in the Department of Psychology. Curriculum Vitae

Jane M. Pavitt, PhD. Institution: Royal College of Art, Kensington Gore, London England. R&D Unit: School of Humanities. Curriculum Vitae

Leslie Mitchell, Dip.Des (Liverpool) FRSA, MSDC, MSCD, FHEA. The University of Edinburgh, UK.

Research Groups

UNIDCOM/IADE possesses four research groups, with a coordinator for each group, in hierarquical dependence of the President and Scientific Coordinator of the Unit and nominated by proposal of the Scientific Council of the Unit, which is empowered to organise the activities of the Unit:


1. Mapping Design: History, products, culture and identity: This research group brings together scientific research in the field of the Unit’s Design Studies that can support the development of the IADE-U’s doctoral studies providing critical structures and a cultural mind set to the students. The group is set on a research Unit focused on experimentation, application, and action, for which this group provides a reflexive research capable of positioning our actions in a time line as well as understanding our contemporary role. The outcome of this research group will contribute to the knowledge and dissemination on Portuguese Design Culture translated into systematic information about the main actors, products and methods, as well as on the ability or difficulties of the industry and cultural institutions to understand, support and materialize the design products. Therefore, a strong contribution to the visibility of Portuguese Design Culture and to the development of design studies and of critics, thereby concurring to achieve the strategic goals of the research Unit.


2. ID:Co.Lab - Colaborative Research in Design and Sustainable Innovation: It is an applied research group that uses creative methods and explores collaborative and user-centered design processes to generate sustainable innovation mainly for the production of cultural and creative industries. The group activities are directly related with IADE-Uís academic activities and objectives as well as with its social responsibility. It aims at linking research, creativity, innovation and other production management activities, for social entrepreneurship and change, contributing to emergence of the knowledge economy and sustained growth based on the unique characteristics of the Portuguese historical and cultural heritage.


3. IDEAS(R)Evolution - Multidimmensional Holistic System for Enterprise Innovation and Development of Territories: This is a research group of cross and multi-disciplinary nature, mainly of design, marketing and business management, communication, psychosociology, anthropology, engineering and statistics, that is a fully operational unit and a systemic aggregator, with validated applications fully oriented to their research goals and established scientific topic lines. Focused on methods of experimental and empirical research, its main purpose is the transfer of knowledge to the market, with a special focus on SMEs development and qualification.


4. UX.Project[On] - Research in Design and User Experience: The focus of this group is to study User Experience (UX) and Interaction Design subjects, according to the User Centered Design approach, aiming to understand, optimize and bridging the gap of the interaction between humans and digital technology, and to pursuit innovation in the development of new interactive solutions and design methods. This team constitutes a cross-disciplinary consortium involving several areas: design, human factors and ergonomics, psychology, anthropology, philosophy, pedagogy, engineering, mathematics, architecture. Additionally, many of our research topics involve corporate partners, therefore benefiting from expertise, infrastructure and facilities to conduct effective research and production programmes. The UX.Project [On]ís research group has several topic modules: (1) Smart Places; (2) Safety & Health; (3) Cultural Identity & Heritage; (4) Intergenerational & Inclusive Design; (5) Digital Education/ Entertainment Experiences; (6) Gamification; (7) National security; (8) Digital Future.


Research Support Structure

The research activity is supported by IADE-U's Laboratories:
IADE Media Lab: IADE‑UX.Lab, LIVE, ID.Lab (former Sistemas Digitais de Imagem);
IADE 3D.Lab (former Modelos e Protótipos);
School Agency Studio.Lab;


and by the following support centres:
IADE Editions (Edições IADE, former Centro Editorial do IADE),
Intelectual Property Protection Office,
and by the António Quadros Library.

IADE-Instituto de Artes Visuais, Design e Marketing | UNIDCOM/IADE | 2014